Local, national, and global media and entertainment channels must prioritize translation. Learn more about the benefits and best practices for the industry.

In the life sciences industry, information is often constant from one location to the next. Whether you're releasing information about a new healthcare advancement, medication, or discovery, you may assume that it requires relatively little localization. But localizing your life sciences content—including going beyond translation to ensure that your content is received correctly by the members of your target audience—can go a long way toward improving interest and connecting with your audience.

A picture is worth a thousand words, but in marketing, pictures do more than any number of words can do on their own. When used correctly, images can help you connect with your audience and make your brand instantly identifiable. They can break down communication barriers and generate emotions.

Travel and hospitality businesses benefit from providing translations for international guests. Learn more about providing translation and language options.

Many non-native English speakers rely on retail stores just as much as local buyers. International visitors and residents rely on the Internet during their stays overseas, so online retailers should also consider translating their website and online experiences to support a range of language audiences. The rapid rise of globalization has given rise to the critical need for translation in the retail sector. Here are six ways that translation benefits retail.

The entertainment industry is increasingly global. International shows like Dark and Money Heist have become U.S. streaming hits, pulling in millions of viewers and outpacing their domestic counterparts. Similarly, U.S. shows like Game of Thrones and The Big Bang Theory have found a vast international audience, stretching from Europe to Asia.

The travel and hospitality sector is a highly competitive industry that accommodates individuals from various parts of the world. The communication between clients and service providers must be efficient and effective to provide a pleasant experience. Localization is vital to this industry as it bridges the language barrier and other cultural differences between the parties involved.

The Think Global Awards Year Six is supported by Think Global Forum, a community-driven hub to generate creative, insightful, and inspiring strategic thinking worldwide. The winner's ceremony will take place on April 19, 2023.

In this article, we are shining a light on start-ups to understand better how we define them, their unique characteristics, and some examples of successful start-ups that have become global enterprises.

At the Think Global Forum, we are looking forward to April, when the next Think Global Awards ceremony will take place. We are also taking a look back at some of the previous winners of the awards.

Planning and hosting industry events to reach audiences (in person or virtually) is a core piece of the marketing equation for many businesses. Unfortunately, it also comes with significant challenges that are important to solve. These six steps can help any business unlock revenue potential, creating mutually beneficial partnerships.

Livestreaming for event marketing has gone from a tactic to a way of life; according to Vimeo and dacast, states that the live-streaming industry bloomed in 2019 and 2020, with about 57% of marketers leveraging it to build their brands - with good reason. It connects brands with a global audience in real time, increases brand awareness, promotes your business, and creates a dedicated following.

Brand building is a critical, ongoing process for businesses in nearly every industry. You want to make sure that your brand is highly visible: that when people start looking for services in your industry, they're able to find your company.

Do you want to expand and grow brand awareness for your company? Make sure you're implementing these key strategies.

Globalization requires considerable research and specific requirements for a successful launch. These 10 tips can help you prepare for the challenges you may face with global expansion and help you get on the right track to serve customers through international expansion.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.