In the life sciences industry, information is often constant from one location to the next. Whether you're releasing information about a new healthcare advancement, medication, or discovery, you may assume that it requires relatively little localization. But localizing your life sciences content—including going beyond translation to ensure that your content is received correctly by the members of your target audience—can go a long way toward improving interest and connecting with your audience.

A picture is worth a thousand words, but in marketing, pictures do more than any number of words can do on their own. When used correctly, images can help you connect with your audience and make your brand instantly identifiable. They can break down communication barriers and generate emotions.

Travel and hospitality businesses benefit from providing translations for international guests. Learn more about providing translation and language options.

Many non-native English speakers rely on retail stores just as much as local buyers. International visitors and residents rely on the Internet during their stays overseas, so online retailers should also consider translating their website and online experiences to support a range of language audiences. The rapid rise of globalization has given rise to the critical need for translation in the retail sector. Here are six ways that translation benefits retail.

The entertainment industry is increasingly global. International shows like Dark and Money Heist have become U.S. streaming hits, pulling in millions of viewers and outpacing their domestic counterparts. Similarly, U.S. shows like Game of Thrones and The Big Bang Theory have found a vast international audience, stretching from Europe to Asia.

When operating a non-profit organization, you want to reach all the members of your target audience. Don’t just reach the audience in your immediate geographic area; find people outside of it that match your requirements. Localizing your content will increase the odds that your website and blog posts will resonate with the members of your target market. Consider these six ways localization can benefit your non-profit.

At the Think Global Forum, we are looking forward to April, when the next Think Global Awards ceremony will take place. We are also taking a look back at some of the previous winners of the awards.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.