Six Ways Translation Benefits Retail

The world is becoming more multicultural and globally connected, and tourism brings people worldwide to travel destinations. For example, if you’re a London-based retailer, it would be beneficial to translate your in-store experience for the millions of French, German, Italian, and Spanish tourists (just to name a few) who visit the capital yearly. Additionally, a city like London has long been home to millions of international residents and long-term visitors (students, working holiday visa holders, etc.). Many non-native English speakers rely on retail stores just as much as local buyers. International visitors and residents rely on the Internet during their stays overseas, so online retailers should also consider translating their website and online experiences to support a range of language audiences. The rapid rise of globalization has given rise to the critical need for translation in the retail sector. Here are six ways that translation benefits retail. 

Maintain Corporate Brand and Image

The retail industry creates a significant volume of content that requires translation. The global dimension of many companies and the resources related to marketing are some potential reasons why brand activity develops such large volumes of material. Content that needs to be translated are:

  • Catalogs and brochures

  • Signage

  • Post-sale material

  • Product descriptions

  • Internal and external communication

  • User materials

Translation helps maintain a brand’s style and tone of voice, which is crucial for a company’s overall brand and image.

Ensure Clear Understanding of Content

If the retail sector wants to expand, it must attract new consumers. This often means expanding into a new market overseas and ensuring that your content is localized and translated for that location.  The biggest problem comes when the retailer needs to overcome language barriers.

It’s true that more than 75% of people prefer to spend time on websites that give them a familiar experience and deliver content in their native language.

If a retailer accurately translates the business website into the targeted customer’s language, it will be more inclusive for potential customers.

Increases Potential of Customer and Market Expansion

The growth of evolving technologies in the retail industry is changing the consumer’s perspective when shopping. Customers, in some cases, prefer shopping online without stepping out of their comfort zone. This has caused companies to translate their e-commerce sites with their target audience in mind. 

Therefore, most retail companies are creating their own shopping websites so that customers worldwide can access their products in a way that relates to them.

Thrive in Global Competition

Retail is a complicated and serious industry, with customers always requiring items, and these items always changing. Despite how high-quality, engaging, or in-demand your offerings are, they will be swallowed by the competition if you are not translating your content. Presenting the information about your offerings in the language your target market speaks.

Ensure Accuracy

If your customer prefers to use a website in their native language, translation becomes critical. Miscommunication related to shipping, product details, and even unit measurements can affect your bond with the customer. Discussing these concerns and focusing on them through a linguistically sensitive approach with top-notch translation is very important.

You cannot enter a new market unprepared and simply hope your business will succeed. When planning to navigate a new market, you will need a guide. An experienced translation company can help and show you the correct path to succeed in a new country and among new customers.

Gain a Better Understanding of Your Customer and Market

Translation helps you to understand how your products will be perceived by an audience from a different country. Also, it helps you to stock more for specific areas according to their language. Through prominent document translation, you can measure customer behavior, better understand your clientele, and communicate with them in their native language.

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How Translation Impacts the Travel and Hospitality Industry

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How Localization Is Driving Growth in the Entertainment Industry