How to Deliver a Winning Acceptance Speech
Business awards acknowledge a firm's outstanding performance and often come with many benefits. Winners of business awards enjoy an enhanced reputation that allows them to stand out from the pack, improving their chances of hiring top personnel seeking to work in the best firms. Business awards further serve as a morale booster for existing employees, incentivizing them to work harder.
Accolades from a trusted awards program can also help with brand awareness. That’s because reputable awards receive comprehensive coverage from many industry players and the market. Brand awareness is vital in generating sales as numbers indicate that up to 81 % only purchase from brands they recognize.
However, while winning a business award opens doors for your organization, it is the acceptance speech that acts as your chance to make a great first impression on this newfound audience.
With the correct preparation and execution, an acceptance speech can become a chance to showcase what the business is all about. You can make your acceptance speech as comfortable as possible by adopting a few simple basic guidelines during the drafting and refining phases of your preparation process and learning fundamental norms of speech-giving etiquette.
How to Craft an Acceptance Speech
The first step is to prepare a powerful speech. Here are some essential guideposts to consider:
Don't expect to be able to "wing it." Planning is essential for any public speaking occasion. Ensure that you always set aside some time to prepare your speech before taking the stage, even if the speech you've been requested to share is only a minute long. You may discover that your talent to be attractive and meaningful comes less readily to you than you expected while you're peering out at the hundreds or thousands of anxious faces in the audience.
Always be aware of your target audience: Skilled speechwriters, like creative authors, know how to tailor the substance of their speech to the demands of their listeners. Critical or formal situations necessitate professional speeches, while more humorous events require a more casual tone. When uncertain, opt for formality as giving an eloquent speech in a relaxed setting is generally less problematic than the converse. As a rule of thumb, the smaller your audience and the closer you are acquainted with its members, the more informal your speech ought to be.
Introduce yourself at the start of your speech: Unless you're confident that everybody in the audience knows you, it is prudent to briefly introduce yourself to give the audience a sense of who you are. If this hasn't been previously discussed, you could briefly describe your position, any notable accomplishments, and your relationship to your receiving award. Because your goal is to introduce yourself, keep your words short and humble.
Start your speech with a clear, defined purpose: Early in your remarks, remind the audience why they should hear what you have to say. Aim at giving them a sense of direction and ready them for what you will say.
Describe how the honor you're earning has personal significance for you: As you express your gratitude and offer guidance to the audience, attempt to convey how significant the award is to you. For example, you might say that the accolade is meaningful to you because it signifies that you've earned the trust of the individuals who matter most to you.
Finish with a robust and concise conclusion: The conclusion of a speech is one of the most challenging portions to master, but it's perhaps one of the most vital because it's the part that everyone will remember most. Make your finale a powerful emotional punch or a stirring call to action. You want to go out with a blaze rather than a whisper. Make an effort to employ phrases and imagery that elicit powerful emotional responses. In your closing paragraph, try to end with a humorous observation or a strong affirmation of truth.
Make a point of thanking anybody who assisted you in your success: For acceptance speeches, this is a must-have. You should thank the individuals who played a part in your success, even if you don't think their assistance was critical. Failing to express gratitude to those who helped you reach your objectives can damage professional relationships.
Seek inspiration from the greats: Look to legendary acceptance speeches for inspiration if you're having problems developing ideas for your acceptance speech. You can learn a thing or two from these examples, but be sure not to copy them.
Get the Most Out of Your Speech
You mainly want to keep your speech as straightforward as possible. Oral speech, unlike written language, cannot be re-read. Therefore, use simple phrases to avoid misunderstandings and keep your audience's attention throughout your speech.
In addition:
At the very least, rehearse the subject of your speech: It may be impracticable, if not impossible, to memorize every single word of your speech for lengthy speeches. However, it is advisable to grasp the structure and the critical points you plan on delivering.
Make your speech unique to you: Use concise, memorable personal tales as this helps the audience recall the speech and the individual who delivered it.
Keep any humor to a minimum and be respectful: Humor is appropriate in some acceptance speeches. A funny comment at the start can help break the ice and relieve tension, while a few jokes sprinkled throughout can assist keep the audience's attention. Keep the amount of humor you use in check, though.
Do much practice: Speech-giving, like writing, music, and acting, is an art form. You get better at it the more you do it. As a result, get in the habit of writing down the content of your speech and rehearsing when you can.
Check for technical errors when proofreading: If you're using a written copy of your speech or an outline to stay organized, proofread it for factual accuracy and check on proper punctuation, spelling, and sentence flow rules.
Deliver Your Speech with Elegance
When you're waiting to speak at the podium, the very last thing on your mind is likely to be calm, peaceful relaxation. Learning how to calm your anxieties ahead of time, on the other hand, can make an otherwise tricky speech a breeze. Breathe deeply and slowly, for example, if your heart is racing. Focus on a friend or colleague in the room with whom you feel at ease.
Also, remember to:
Keep your cool: When put under duress in public, even people who do not typically fidget or become uneasy might do so before a speech. Avoid rushing or hurrying through your speech, mumbling, or fiddling with anything in your hands.
Speak slowly and clearly: When giving a speech, you should not speak in the same way you would with close friends in a casual atmosphere. It would help if you spoke a little more slowly, clearly, and a bit more loudly than usual.
Maintain eye contact with the audience: Since you're addressing the audience when giving an acceptance speech, you'll want to gaze at the audience throughout most of your speech, just as you would when speaking to just one person. Try to talk directly to the audience in front of you with your head held high.
Remember that everyone in the room is a human: Consider your audience as a group of actual, flawed individuals rather than a faceless, uniform mass. It will make it easier for you to relax.