Personal branding is a way to control public perception of your business or career development. By learning more about personal branding and its importance to business, you can start building your authentic personal brand.

While winning a business award opens doors for your organization, it is the acceptance speech that acts as your chance to make a great first impression on this newfound audience.

As awards programs start to open up for applications, many business owners wonder if they should sign up. Is it worth submitting your business for those awards and honors? In some cases, you may wonder if it's practical or if those industry awards programs will generate the kind of interest you need for your business.