A picture is worth a thousand words, but in marketing, pictures do more than any number of words can do on their own. When used correctly, images can help you connect with your audience and make your brand instantly identifiable. They can break down communication barriers and generate emotions.

Livestreaming for event marketing has gone from a tactic to a way of life; according to Vimeo and dacast, states that the live-streaming industry bloomed in 2019 and 2020, with about 57% of marketers leveraging it to build their brands - with good reason. It connects brands with a global audience in real time, increases brand awareness, promotes your business, and creates a dedicated following.

Building your business's overall credibility is critical to ensuring that customers trust you when they have a need in your industry. Customers know there are numerous scams out there and want to ensure they have a reputable provider to offer the services they need.

How can you build that vital business credibility? You can use several strategies to grow brand awareness and establish yourself as a trusted resource within your industry.