Planning and hosting industry events to reach audiences (in person or virtually) is a core piece of the marketing equation for many businesses. Unfortunately, it also comes with significant challenges that are important to solve. These six steps can help any business unlock revenue potential, creating mutually beneficial partnerships.

Livestreaming for event marketing has gone from a tactic to a way of life; according to Vimeo and dacast, states that the live-streaming industry bloomed in 2019 and 2020, with about 57% of marketers leveraging it to build their brands - with good reason. It connects brands with a global audience in real time, increases brand awareness, promotes your business, and creates a dedicated following.