Lola Bakare is an Anthem award-winning inclusive marketing strategist, creator of Maximize The Movement™, and founder of be/co, a boutique marketing consultancy that helps CMOs and senior marketing leaders become their highest professional selves. Bakare is a 2022 LinkedIn Top Voice in Marketing & Advertising, and a regular at industry events including the Cannes Lions International Festival of Creativity. A Techstars Marketing Mentor and “Voices” columnist for Adweek, she is regularly featured in LinkedIn News, Campaign, Marketing Brew, Digiday, Harvard Business Review, and Business Insider. Her previous employers include PepsiCo, Diageo, Dell, and The Daily Dot.