Content Director and Founding Partner at The Good Vikings

Kitty Finstad

An award-winning editor, writer, and tone-of-voice obsessive, Kitty has worked with an impressive range of global and UK brands in almost every sector - luxury lifestyle, retail, hospitality, travel, finance, food and drink, and professional membership. She spent two decades in London content agencies, chaired the prestigious British Society of Magazine Editors, and managed to just about hang onto her Canadian accent. She now runs her own micro-agency, The Good Vikings, from Edinburgh, where she is also Non-Executive Director at the International Magazine Centre.