James is a marketing expert in the immersive technology sector, with extensive experience in marketing VR and AR solutions stretching back to the launch of the first Oculus headset in 2013. 

He is currently the Chief Marketing Officer at The Glimpse Group (Nasdaq: VRAR), a multi-solution immersive technology company with an ecosystem of 13 subsidiary companies. Previously, he founded XRTech marketing consultancy and was CMO at the VR platform provider Immerse.